Picture healthy food…you likely think of fresh fruit and vegetables, like juicy berries, ripe tomatoes, crunchy carrots and vibrant broccoli. All packed neatly in the fridge, ready for that inspiring smoothie, salad, stir-fry, or side dish. That’s because we all know that fruit and veg is great for our bodies.
But what about frozen fruit and veg…why doesn’t that spring to mind? Despite storage and nutritional advantages, consumption of frozen fruit and veg is low compared with fresh…and continues to decrease.
It’s time to rethink what we know about fresh and frozen fruit and veg.
